Microsoft and Activision Blizzard Conference Call

agnosticgamer10h ago(Edited 10h ago)

@Flawlessmic

Microsoft in Danger? No, not at all. They are nearly a 3 Trillion dollar company. They are miles ahead of Amazon and Apple in gaming. Yes, they are but if they lose the chance to acquire Activision/Blizzard and one of them makes the purchase it makes Microsoft Gaming Weaker as a result and Apple, Amazon or Sony that much more appealing. You have to stay ahead of the competition not behind it.

If MS oversteps its bounds the regulators will not approve the sale. You think MS is the only one eyeing developers/publishers you don’t think Sony wants them as well? They will not sit idly by and if a developer/publisher wants to sell to Sony it will happen as well.

Of course, as you pointed out MS did lose market share last generation. They decided as a corporation they want to make up and surpass the market share that they lost. They want a net positive gain as high of a gain as they can get. They could either go all-in and make big changes or stick with the status quo and be okay with the lost market share or status quo of small marginal gains. Obviously, they want to beat Sony and go all-in on games, just like Sony wants to stay ahead of them.

It’s a race to get devices and services into your living room and increase profits the game is played the same for all corporations. The real world doesn’t treat people with kid gloves every kid doesn’t get a trophy. You compete, stay strong and grow or you lose.

To Microsoft whether this is a good move for gaming overall isn’t a question they care about. The question they care about is was this a legal acquisition that will clear regulator hurdles. With them being the #3 company behind Tencent and Sony it likely will clear the hurdles. Whether this forum likes it or not or whether the average gamer likes it or not this was a powerful move that will increase Xbox market share in the future especially when paired with their other recent acquisition of Zenimax entertainment. A very strong move for GamePass/GamePass PC and moving into Mobile with King.

Microsoft and Activision Blizzard Conference Call
Source: Balita Araw Araw